| YOUR CHANCE TO 
			BE NORTH WEST'S BAKING CHAMPION 
			 KEEN bakers are being 
			encouraged to enter a charity 'bake-off' competition 
			in Liverpool. The O-Very Cake Bake will take place on Thursday, 13 
			March, 2014, at Leaf, Bold Street, as part of North West Cancer 
			Research's (NWCR) O-Very, Ovarian Cancer Awareness Campaign.
 Ovarian Cancer affects nearly 7,000 and kills almost 4,400 women 
			every year. Dubbed the 'silent killer', ovarian cancer 
			presents itself with symptoms very often confused with other 
			abdominal issues such as Irritable Bowel Syndrome (IBS).
 
 O-Very is returning for a 3rd time to help raise awareness of this
			'aggressive disease'. The competition includes eight 
			categories:- Victoria Sponge, Loaf Cake, Cupcakes, Tart, Vegan Tray 
			Bake, Gluten-Free Cupcakes, Occasion Cake and Traybakes.
 
 Judges include BBC3's Cherry Healey who has backed the campaign for 
			2 consecutive years.
 
 Anne Jackson, Chief Executive of NWCR said:- "Last year's Cake 
			Bake was a huge success with people from around the region entering 
			the competition. We hope that people from across the area will get 
			involved with the Cake Bake this year and help support the O-Very 
			campaign. Ovarian Cancer is an aggressive disease that is difficult 
			to detect before it has spread to other parts of the body. On 
			average, less than a third of patients survive more than five years 
			after diagnosis. Although figures are improving in England and 
			deaths from ovarian cancer have fallen by a fifth in a decade there 
			is still work to be done. Detecting the illness at an early stage is 
			crucial and we hope to raise awareness of the symptoms and enable 
			women to know the warning signs."
 
 The symptoms of ovarian cancer include abdominal pain, fatigue, 
			swelling and a loss of appetite.
 The O-Very Cake Bake will take 
			place on Thursday, 13 March 2014, at Leaf, 65 to 67 Bold Street, 
			Liverpool, L1 4EZ.
 Entrants can enter cakes from 11am to 2pm and the winners will be 
			announced between 5pm to 6pm. There is a £5 entry fee per cake. All 
			proceeds will go to NWCR.
 Entrants can also pre-register 
			through:- 
			
			nwcr.org or calling head office 
			on:- 0151 709 2919.  
			 To find out more about North West 
			Cancer Research, the O-Very Cake Bake and the O-Very Ovarian 
			Awareness Campaign visit:- 
			
			nwcr.org. |  | Merseyrail 
			expand digital signage network to the retail side of the business 
			 MERSEYRAILS' chain of 
			convenience stores, MtoGo, is now using Dynamax Technologies 
			digitalsignage.NET software to run digital displays for ticket 
			promotions, shop offers and general information in order to enhance 
			passenger journey experience. The main aim of the digital signage 
			network is to increase brand awareness through displaying the 
			promotions and offers to customers.   Merseyrail already 
			has the cloud-based software in use for internal communications, 
			displaying the dashboard and KPI targets. The company will now be 
			expanding the digital signage screens to around 7 other sites across 
			the greater Liverpool area. 
			 
			 Thomas Philip, Business Analyst at 
			Merseyrail, commented on digitalsignage.NET:- "This is a 
			simple solution that can be easily deployed. It can be accessed from 
			anywhere if you have an internet connection. The scheduler 
			functionality is very good and the product is cost effective."
 Making passengers aware of the MtoGo is important as it is a 
			significant component of the end of journey experience for rail 
			users. The digital screens provide a more noticeable source for shop 
			offers and information compared to thestatic signage in place 
			before.  The Samsung commercial screens are 32" landscape back 
			to back, one faces the underground and one faces the shop.
 
			
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